Chídr Design
Studio is a
global-facing
creative agency
founded in
Brighton
in 2022,
led by
Chí Zhāng.
At Chídr,
we aspire
to inspire,
focusing on
strategic
transformations
in brand
and product
relationships
with humans
and
meaningful
impacts on
everyday life
through our
remarkable
design.
Our expertise
encompasses
branding &
communication,
product
innovation
& experience,
visual &
packaging.
We offer
design and
strategy
consulting
services to
enterprises,
organisations
and start-ups,
with a mission
to empower
businesses and
organisations
to outcompete
and foster
profound
connections
with customers.
Brand Identity &
Communication Strategy
Visual Identity & Guidelines
Linguistic Identity & Narrative
Brand Positioning & Visioning
Consumer Choice Activation
Social Marketing & Relationship
We analyse the dynamics between businesses and their audience to strategically (re)position and envision brands' posture and voice. By aligning values and messages with audience expectations, we craft identities that inspire trust and emotional connections.
Product Innovation &
Experience
Industrial Design: Consumer Product
Appearance & Product Solution,
New Product Development
Service Design: Service Product &
Experience Solution
We empathetically identify needs and challenges through the examination of market competition, human-product interactions and user insights. Leveraging research methods and a touch of modern neo-romanticism, we measure and develop competitive and delightful products, experiences and problem-solving solutions.
Visual & Packaging
Creativity
Event
Packaging
Website
Retail Space & Exhibition
Art Direction
We employ creative thinking and techniques to design captivating visual presentations and applications, enabling brands to stand out and maximise their influence.
We believe
in the
transformative
capacities of
insight, strategy,
intelligence
and practice.
Our research-
driven design
approach blends
commercial
analysis,
creativity,
and a deep
understanding
of user needs
and behaviour.
This enables
us to create
compelling and
commercially
competitive
designs,
creative
solutions
and delightful
human
experiences.
01.
Commercial Analysis
We aim to accelerate business growth with our design expertise,
delving into market trends and consumer insights to identify
visionary opportunities that drive brands forward and fuel
competitive product development.
02.
Strategy Development
As your trusted strategic partner, we explore audience behaviour
and decision-making, enhancing strategic vision to empower brands
to stand out and activate consumer choice and engagement.
03.
Research for Creative Solution
Our creative process thrives on problem-solving and
enhancing user experiences. By combining research methods
with creative practices, we uncover challenges,
discern demands, and generate innovative solutions.
04.
Craft with Modern & Romantic Touch
We creat designs that inspire and brighten everyday life, infusing
a humanised perspective and romantic sensibility into design languages,
fostering meaningful connections through everyday interactions.
Chídr is a strategic multidisciplinary design studio founded by Chí Zhāng, a creative designer, behavioural design researcher, and award-winning patent holder. With broad experience across design fields, Chí continues to innovate through a unique blend of research and strategic approach at Chídr.
Chí's early exposure to creative design and arts propelled his career ahead of peers. He began as a design assistant on graphic and exhibition projects during his early student years, later transitioned back to industrial designer role at a design agency.
During his pursuit of Master's degree in Sustainable Design in Brighton, Chí delved into design research focused on 'Design for Behaviour Change.' This initiative aimed to examine sustainability challenges and promote behaviour change through a systemic approach integrating behavioural design, systemic design, psychology and behavioural economics.
His expertise and works have garnered recognition from esteemed creative agencies including:
Layer
("impressed," "we think you've displayed some great skills… and good thinking and process…");
Matter
("stand out from the crowed");
Makers Department
("your portfolio looks great");
Morrama
("I like your portfolio");
and Studio Wood
("your works was very qualitative").
In November 2022, Chí established Chídr Design Studio, deprived from 'Chí-Design-Research', reflecting his design innovation approach. Integrating commercial analysis, user insights, design & research, and strategy development, Chí continues to craft competitive brand identities, consumer products, and delightful human experiences to all.
