Visual Identity & Guidelines
Linguistic Identity & Messaging
Brand Positioning & Visioning Strategy
Brand Communication & Marketing Strategy
The ultimate purpose of brand design is to shape
and enhance the human-brand relationship.
At Chídr, we strategicaly define a brand’s identity,
posture and voice to align with the audience’s
preferences and expectations, inspiring trust,
emotional connections and driving customer choice.
• Visual Identity & Guidelines
• Linguistic Identity & Narrative
• Brand Positioning & Visioning Strategy
• Brand Communication & Marketing Strategy
Product Solution
Product Appearance
New Product Development
Interaction & Experience Solution
Good products solve problems and make meaningful
impacts on everyday life. We use research methods to
study and understand user lifestyles, needs, behaviours
and expectations. From there, we create innovative,
empathic industrial and service products with
a modern, romantic touch, delighting in every moments.
• Product Solution
• Product Appearance
• New Product Development
• Interaction & Experience Solution
Visual Direction
Print & Packaging
Website
Spatial & Exhibition
Our expertise in visual, spatial and packaging design
leverages creativity to intrigue, engage, and
empower businesses and organisations to stand out
and spark compelling conversations,
enhancing brand competitiveness and accelerating
business growth.
• Visual Direction
• Print & Packaging
• Website
• Spatial & Exhibition
• Commercial Data and Competition Analysis
• User Behaviour, Interaction and Experience Research
• Modelling and Prototyping
• Qualitative, Ethnographic Identity and Lifestyle Studies
• Identify and Map Market Trends, Consumer Preferences
• Competitor Case Studies
• Uncover Challenges in Design Management
• Understand User Needs and Expectations
• Develop Strategies for Positioning, Differentiation,
Engagement and Transformation
• Create Problem-Solving and Experience Solutions
• Craft Identities, Visual Languages and Final Products
Chídr Design Studio was founded in Brighton in 2022,
led by Chí Zhāng, a designer and
behavioural design researcher.
World Brand Design Society |
Hustle-Free Urban Travel with Veego...
Bēhance Curation of Industrial Design |
NORTE Wineware Collection
World Brand Design Society |
Chídr Rebrands Its Studio Identity
with Modern Elegance...
DIELINE |
Chídr Transforms SAROTTO Packaging Into
A Romantic Countryside Escape...
Chídr Design Studio was
founded in Brighton
in 2022, led by Chí Zhāng,
a designer
and behavioural
design researcher.
World Brand Design Society |
Hustle-Free Urban Travel
with Veego...
Bēhance Curation of
Industrial Design |
NORTE Wineware Collection
World Brand Design Society |
Chídr Rebrands
Its Studio Identity
with Modern Elegance...
DIELINE |
Chídr Transforms
SAROTTO Packaging Into A
Romantic Countryside Escape...