Chídr is a
Multidisciplinary
Design Agency
focusing on
Transforming
Human-Brand

Relationships
and Everyday
Experiences
with Innovative
Design
and Strategy

We specialise in
crafting
Brand Designs
that Connect,

Product Designs
that Delight,
and Visual Designs
that Engage.

Brand Identity & Communication

Visual Identity
& Guidelines

Linguistic Design
& Messaging

Market Analysis
& Brand Positioning

Brand Activation
& Marketing Strategy

The purpose of brand design
is to shape and enhance
the relationship between people
and brands. At Chídr,
we strategically define a brand’s
identity, posture and voice
ensuring it communicates
and presents itself in ways that
resonate with customer preferences
and expectations, fostering trust
and emotional connections.

Product Innovation & Experience

Product
Solution

Product
Appearance

New Product
Development

Interaction &
Experience Solution

Good products solve problems
and make meaningful impacts
on everyday life. At Chídr,
we use research methods to
study user lifestyles, needs,
behaviours and expectations,
and create insight-informed
industrial and service products
with a touch of modernity
and romanticism,
delighting everyday life.

Visual & Packaging

Visual Direction

Print & Packaging

Website

Spatial & Exhibition

Our expertise in visual, spatial and
packaging design leverages creativity
to intrigue, engage,
and empower businesses to stand out
and spark compelling conversations,
enhancing brand competitiveness
and accelerating business growth.

We employ a
Research-Driven
Approach
to Create,

Innovate
and Empower
Businesses
to Outcompete.

Methods

01.

• Market and Competitor Analytics
• User Behaviour and Experience Research
• Modelling and Prototyping
• Qualitative, Ethnographic Identity and Lifestyle Studies

Insights

02.

• Analyse and Map Market Trends,
Consumer Preferences and Competitive Dynamics
• Identify Challenges in Design Management
• Uncover User Needs and Expectations

Execution

03.

• Design Strategies for Positioning, Differentiation,
Engagement and Transformation
• Develop Problem-Solving and Experience Solutions
• Craft Cohesive Identities, Visual Systems and Products

About

Chídr Design Studio was
founded in Brighton in 2022,
led by Chí Zhāng,
a multidisciplinary designer,
behavioural design researcher.

Chí is an award-winning
designer and patent holder.
He completed his Master’s in
Sustainable Design in 2021
and is currently pursuing
a PhD in systemic, behavioural
mobility transition studies.
He founded his studio
after gaining years of
experience in industrial, visual
and exhibition design housed
within agencies, working on
projects for nationally
recognised corporations
and emerging start-ups.

Chídr’s work has earned
recognition and global features
in including DIELINE,
Pentawards and Behance.
We are open to collaborating
with SMEs and start-ups on
branding, packaging,
and product design projects.
Share your brief with us,
and let’s create something
exceptional together.