Chídr Design Studio
is a Multidisciplinary
Creative Agency.
Aspiring to be a brilliant and inspiring innovator,
Chídr aims to craft remarkable designs that spark
meaningful connections and brighten everyday life.
Chídr Design Studio
is a Multidisciplinary
Creative Agency.
Our Expertise
Encompasses
Branding & Communication,
Product Innovation
& Experience,
Visual & Packaging.
Chídr offers design and strategy
consulting services to enterprises,
organisations and start-ups.
Our mission is to elevate and empower
businesses and organisations through
transformative design and strategy,
fostering profound connections
between brands and customers.
Brand Identity & Communication Strategy
Visual Identity & Guidelines
Linguistic Identity & Narrative
Brand Positioning & Visioning
Consumer Choice Activation
Social Marketing & Relationship
Product Innovation & Experience
Industrial Design: Consumer Product Appearance
& Product Solution, New Product Development
Service Design: Service Product & Experience Solution,
Digital Design & Touchpoints
Visual & Packaging
Event
Packaging
Website
Retail Space & Exhibition
Art Direction
Our Expertise
Encompasses
Branding &
Communication,
Product Innovation
& Experience,
Visual &
Packaging.
Chídr offers
design and strategy
consulting services
to enterprises,
organisations and
startups. Our mission
is to elevate and
empower businesses
and organisations
through transformative
design and strategy,
fostering profound
connections between
brands and customers.
At Chídr, We Believe in
the Transformative
Capacities of
Insight, Strategy,
Intelligence and Practice.
Our design approach blends research
methods with commercial analysis, and
a deep understanding of user needs
and behaviour.
This enables us to create remarkable
and commercially competitive
design innovations, delivering
compelling designs, creative solutions
and delightful human experiences to all.
Commercial Analysis
We aim to accelerate business growth with our design expertise,
delving into market trends and consumer insights to identify
visionary opportunities that drive brands forward and fuel
competitive product development.
Strategy Development
As your trusted strategic partner, we explore audience behaviour
and decision-making, enhancing strategic vision to empower brands
to stand out and activate consumer choice and engagement.
Research for Creative Solution
Our creative process thrives on problem-solving and
enhancing user experiences. By combining research methods
with creative practices, we uncover challenges,
discern demands, and generate innovative solutions.
Craft with Modern & Romantic Touch
We creat designs that inspire and brighten everyday life, infusing
a humanised perspective and romantic sensibility into design languages,
fostering meaningful connections through everyday interactions.
At Chídr,
we believe in
the
transformative
capacities of
insight,
strategy,
intelligence
and practice.
Our design approach
blends research
methods with
commercial analysis,
and user insights.
This enables us to
create remarkable
and commercially
competitive
design innovations,
delivering
compelling designs,
creative solutions and
delightful human
experiences to all.
Chídr is a strategic multidisciplinary design studio founded by Chí Zhāng, a creative designer, behavioural design researcher, and award-winning patent holder. With broad experience across design fields, Chí continues to innovate through a unique blend of research and strategic approach at Chídr.
Chí's early exposure to creative design and arts propelled his career ahead of peers. He began as a design assistant on graphic and exhibition projects during his early student years, later transitioned back to industrial designer role at a design agency.
During his pursuit of Master's degree in Sustainable Design in Brighton, Chí delved into design research focused on 'Design for Behaviour Change.' This initiative aimed to examine sustainability challenges and promote behaviour change through a systemic approach integrating behavioural design, systemic design, psychology and behavioural economics.
His expertise and works have garnered recognition from esteemed creative agencies including:
Layer
("impressed," "we think you've displayed some great skills… and good thinking and process…");
Matter
("stand out from the crowed");
Makers Department
("your portfolio looks great");
Morrama
("I like your portfolio");
and Studio Wood
("your works was very qualitative").
In November 2022, Chí established Chídr Design Studio, deprived from 'Chí-Design-Research', reflecting his design innovation approach. Integrating commercial analysis, user insights, design & research, and strategy development, Chí continues to craft competitive brand identities, consumer products, and delightful human experiences to all.
