About
Our Studio
About Us
Chídr is an award-winning multidisciplinary design studio focused on transforming human-brand relationships and everyday experiences. Our work integrates strategy and innovative design, earning recognition on global creative platforms such as Dieline, Pentawards and Behance.
We take a research-led approach, leveraging market analysis and user research to uncover trends, consumer preferences, demands and challenges. By understanding the competitive landscape and consumer insights, we develop strategies that help brands stand out, build trust, and foster emotional connections. Our unique blend of modern romanticism and creative solutions transforms user experiences, bringing delight to everyday life.
Founded by Chí Zhāng, a designer, behavioural design researcher and PhD candidate, Chídr collaborates with SMEs and start-ups to create impactful branding, packaging and product design. Share your brief with us, and let’s start something exciting together.
Capabilities
Brand
Identity & Communication
Brand design is about understanding and shaping people-brand relationships.
At Chídr, we turn market and consumer insights into brand strategies, voices and postures that resonate with customers, fostering trust and connection.
Product
Innovation & Experience
Good products solve problems and make a meaningful impact on everyday life.
Guided by research into user lifestyles, needs and behaviours, we craft insight-driven industrial and service products with a touch of modern romanticism, bringing delight to daily experiences.
Visual
& Packaging
Our expertise in visual and packaging design leverages creativity to intrigue and engage, empowering brands to stand out and inspire conversations that drive choice and growth.
News &
Features
Latest News
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Shortlisted
Nominated
German Design Awards 2026
Project
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