Background and Execution

Electric-powered cycling provides a flexible solution for urban travel, offering freedom from parking hassles and traffic congestion. It’s a cost-effective, eco-friendly and healthier lifestyle choice, making it an appealing alternative for drivers and a top choice for city dwellers.

In this project that includes the logo, brand guidelines and linguistic design, we branded Veego with an energising and eco-conscious brand image. The clean, wind-inspired logo captures the spinning motion and wind-driven power, conveying vigour, passion and a connection to a sustainable vision, enhanced by refreshing aurora hues.

The messaging is designed to be curious, inspiring and empowering, inviting the audience to envision a seamless, hassle-free urban travel experience where they are in control, moving freely and confidently at any time.

This strategic approach effectively communicates Veego’s mission, using concise design to elevate the brand with a vigorous spirit that resonates with the aspirations of urban cyclists.