Electric biking
is a hassle-free,
eco-conscious
lifestyle choice.
Veego reflects it
with a clean,
energetic identity
for the road ahead.
Background and Execution
Electric-powered cycling provides a flexible solution for urban travel, offering freedom from parking hassles and traffic congestion. It’s a cost-effective, eco-friendly and healthier lifestyle choice, making it an appealing alternative for drivers and a top choice for city dwellers.
In this branding project, we branded Veego with an energising and eco-conscious brand image. The clean, wind-inspired logo captures the spinning motion, conveying vigour, passion and a connection to a sustainable vision, enhanced by refreshing aurora hues.
The messaging is designed to be curious, inspiring and empowering, inviting the audience to envision a seamless, hassle-free urban travel experience where they are in control, moving freely and confidently at any time.
This strategic approach effectively communicates Veego’s mission and elevates the brand with a vigorous spirit that resonates with the aspirations of urban cyclists.
