Captivated by
the story of
family winery
and the
picturesque
vineyard
landscapes,
Chídr crafted
visual and

packaging
design for
SAROTTO,
guiding the
imagination
into the poetic
and tranquil
Italian
countryside.

STORY

SAROTTO is a packaging and visual identity design project. Captivated by the story of the family winery and the picturesque vineyard landscapes, Chídr utilises print finishing and glass techniques to guide the imagination into the poetic and tranquil Italian countryside.

Our focus is placed on crafting a romantic and storytelling brand image that resonates from the look to the touch. We achieved this through the incorporation of colours, textured and embossed paper materials. The brand name and logo are strategically designed to be a distinctive focal point.