Positioning

Transcending the brand narrative and experience beyond a typical café is the key to successful differentiation and customer loyalty. Our strategic approach involves artfully infusing cinematic scenes and artistic elements into the café’s ambiance, picturing an Eden island for worriless leisure moment. 

Boutique cafés take pride in the quality and sophistication of their products, from selecting beans to roasting and brewing. We use illustrative designs to visually interpret flavours and tastes, adding a stunning touch that elevates the essence and allure of premium coffee.

Pink-ish magenta splashes an elevating fancy highlight to the dark brand tone. Poetic elements add a unique storytelling charm.

Graphics

Graphical expression has been effectively used in commercial design for enhancing brand-customer communication.

Unlike the common approach of incorporating images of ingredients or production, our NESO project utilises a distinct method. We create visual and perceptive associations through colour and geometric expression to visualise and exhibit the flavour and characteristics of each product. This adds a unique charm to the brand narrative and enhances customer decision-making and experience.

The classic espresso blend features an intense, smooth body with roasted and buttery notes, making it perfect for everyday enjoyment. We employ bold and strong graphical design to visualise its aroma and body.

The pinkish-orange from grapefruit, the head note, adds an acidic highlight. The subtle transition into a golden tone and delicately carved curves elegantly showcase the smooth, balanced taste of Colombian beans.

High-altitude Ethiopian beans are distinguished by their floral and fruity notes, preserved through sun-drying and light toasting. We use exotic forms and precise colours of jasmine and apricot to present the delightful and lively interplay of sweetness and acidity.

Brazilian beans are cherished for their rich, mellow body and aroma, featuring caramelised nut and dark cocoa notes beautifully captured by descending, wavy curves.