CAESAR live
is a rebranding
project aimed
at accelerating
the digital
transformation
of a classic
arts centre into
a contemporary
arts and
entertainment
brand.

Chídr
strategically
repositioned
this brand,
crafting a
modern and
vibrant identity
that resonate
effectively
with live fans
both online
and onsite.

This transition encompasses physical venues and a new streaming platform, providing audiences the opportunity to enjoy live shows without the constraints of distance and time.

 

Our primary goal is to create a vibrant and contemporary visual identity and brand narrative that truly reflects the liveliness of CAESAR's stage performances, beloved by live fans. This sets it apart from more conventional arts venues with their subdued ambiance.

 

The design solution focuses on developing a dynamic visual language that mirrors CAESAR's modern and lively stage performances. This includes a punchy new brand name and an avant-garde, energetic graphic colour system. These enhancements are especially effective on social media and the website, capturing immediate attention and guiding the reader's focus from the very first glance. The result is a captivating and engaging onsite experience for all.