CAESAR LIVE
project
features
an edgy
identity and
visual system
of
contemporary
performing
arts centre.
Chídr took
a bold
approach
that captures
the exciting
essence of
modern arts
to engage
stage
enthusiasts.
Positioning and Execution
The CAESAR LIVE project comprises the brand identity and visual system design for a contemporary arts centre. Through strategic vision and design, we adopt an unconventional approach to craft an identity that embodies the essence of modern performance arts.
Contemporary performing arts are inherently novel and captivating. Our aim was to capture this spirit by creating a bold and vibrant identity to approach and connect with audiences. The visual system is infused with energetic design elements—electric neon purple, distinctive typography and graphics. Each performance category is visually branded through dynamic lines, rhythms, and colours. This approach sets CAESAR LIVE apart from typical venues and brands, establishing a unique and engaging presence.
