Chídr is a
multidisciplinary
design studio
based in
Brighton.
At Chídr,
we craft
remarkable
designs that
spark
meaningful
connections
and brighten
everyday life.
This year,
we've renewed
studio identity
with a touch of
modern
elegance,
aiming to
amplify studio's
voice and
influence
in our public
communication
and upcoming
initiatives.
At Chídr, we recognise that crafting a brand identity involves more than creating a visual identification system; it extends to developing a means to communicate and embody this identity with tangible emotions and values, prioritising the creation of meaningful conversations and engagement with our audience.
Therefore, our focus is on establishing the brand's posture and voice through a new approach. This no longer relies solely on conventional logo and symbol design; instead, we have adopted a dynamic use of signature typography and a spectrum of colours. This approach presents a consistent brand feel across various phases and contents of our public communication and media channels. The thoughtfully relaxed layouts, combined with a rich blend of colours and textures, aim to convey Chídr's confident composure and modern elegance.
We place a high priority on shaping the brand's voice, ensuring alignment between our narratives and brand vision.
Through this approach, we breathe new life into Chídr, ushering in a refreshed spirit and exciting future opportunities.
