MORROCCO
joyfully
celebrates
its
wonderful
gelato
with
a new
identity
crafted
by Chídr.

This vibrant
identity aims at
deepening
the connection
between the
family-owned
ice cream shop
and its loyal
customers,
as well as
coastal visitors.

Drawing inspiration from the beach, the azure sky and delectable fruits, we crafted a bright and delightful visual style that not only whets the appetite but also leaves a lasting mark on the vibrant coastal scene.

MORROCCO is quite a unique brand name with repeated characters. Chídr playfully amplifies this feature by differentiating the sizes of letters, creating an impressively recognisable feature.

The arch form of the typography is drawn from the 'O' in its name, which is further extended to become an alternative brand symbol, embodying a sense of wonder - "Oh, Wonderful!"