Baxtor² holds the philosophy that a space's relationship with humans extends beyond functional buildings, embracing the concept of micro-ecologies. Through their partnership with Chídr, this philosophy has been translated into a clearly defined brand vision: to create human-centric habitats within urban landscapes, imbuing the brand identity with a sense of responsibility and a visionary understanding of human-eco co-existence.

 

Chídr has carefully curated elements to enhance brand communication, guiding audiences into a dialogue about the brand's commitment to the harmony between humanity and ecology. This strategic approach aims to deepen the resonance between the brand and its audience, fostering a profound connection and trust.

 

The name "Baxtor²" reveals the partnership of the sibling duo behind this building and construction firm, while also suggesting the potential for multiplied impact. The dynamic representation of Baxtor's square is featured across various touchpoints.

 

Visual storytelling takes precedence in this branding project. Chídr has chosen a bright and calming green hue for Baxtor², paired with textured materials and imagery of bright skies, evoking a sense of living in harmony with nature and enhancing the image of this entity.